liquid eyeliner

Jonteblu Liquid Eyeliner 24 Hour Formula Review

Jonteblu isn’t as well known as some other brands, like Morphe, but they do have some promising products. Their 24 hour liquid eyeliner, for example. It’s supposed to be artistry makeup, so it should hold up well to other leading brands. 

How Much Does Jonteblu Makeup Cost?

This eyeliner is only going to cost you $9. In fact, all of their products are under the $10 mark so you can have makeup that works without paying what you normally would for high end brands. 

Jonteblu Liquid Eyeliner 24 Hour Formula

This eyeliner is supposed to last at least a day. According to the product description, it’s supposed to last all day, be smudge free, dry quickly, and be waterproof. For under $10. After my experience with Illamasqua eyeliner, I was a bit skeptical but determined to see if this eyeliner lived up to the claims made by the company. 

Jonteblu Liquid Eyeliner Pros Vs. Cons

jonteblu eyeliner

There are quite a few impressive things about this eyeliner that you’re instantly going to love. On the other hand, there are a few things you’ll need to keep in mind when deciding if this eyeliner is right for you. 


Superior Staying Power

I applied my eyeliner at 6:30 am. It’s 10 pm as I’m writing this, and it’s still there. It looks as flawless as it did when I applied. I’ve checked it sporadically throughout the day, and there is zero transfer. No setting spray or powder is needed. 

Really Affordable

When it comes to makeup that works as well as this liquid eyeliner, it’s amazing that it’s under $10. You get the qualities that you love about high-end makeup for a drugstore makeup price. 


This is one of the best waterproof eyeliners I have used. I tested Jonteblu eyeliner on my arm and scrubbed it with water after drying. It looks the exact same. There was zero difference between the two, which made it impossible to take before and after pictures. 

waterproof eyeliner

Jonteblu Is Cruelty Free

Although Jonteblu does not advertise their cruelty free status on their website as much as other brands do, you can find it on their Instagram account. 

One Of The Best Eyeliners For Hooded Eyes

If you have hooded eyes, you know that it can be a nightmare to find an eyeliner that doesn’t transfer. Once this one is dry, it stays put for hours on end. 

Can Do Thin Or Thick Lines

The felt tip has a thin and thick part, making it perfect for any look. To create a thin line, simply use the tip. There is a tiny bit of a learning curve, but it won’t take you long to get the hang of it. 


The Felt Tip Is Chunky

The felt tip on this liquid eyeliner pencil is a bit on the thick side. There is not as much flexibility in the felt tip as there is with other eyeliner pencils. However, this makes it a great eyeliner for beginners or people with shaky hands. 

It Can Be Harder To Fix Mistakes

This is a fast drying liquid eyeliner. It doesn’t come off with just any cleansing wipe either. Because of that, it can require more effort to fix mistakes. Keep some concealer handy to make sure that you can cover mistakes. If that isn’t an option, consider a cotton swab with some makeup remover. 

Not Widely Available

Jonteblu is not as widely available as other brands. You aren’t likely to see it in a CVS or Sephora. You can, however, order products from, Amazon or find their complete line on their website. 

It Does Not Last 24 Hours

The staying power that this eyeliner has is incredible. However, it doesn’t last 24 hours like it’s advertised. It’s more like a 12-hour eyeliner. By hour 13 (which was only 7:30 at night) my eyeliner had flaked and cracked in various spots. I appreciate that it did not smear onto my lower eyelid, but it would have been nice if it would have lasted from the time it was applied until I took it off.

jonteblu eyeliner

Is It Worth It?

Jonteblu Liquid Eyeliner 24 Hour Formula is well worth the $9 they are charging for it. They could charge more for these products and they would still be worth it. This is one of the best eyeliners if you have hooded eyes or oily eyelids. It can hold up to humidity, oil and doesn’t run down your face. I’m planning on buying more as soon as this one runs out.

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