As the beauty industry continues to become oversaturated with influencers, bloggers, and makeup brands fighting to get their products seen, more people are doing whatever they can to make a sale. There are fake lashes on mascara reviews and filters to make colors more vibrant than they are. You’ll buy a foundation to realize the coverage on the review was just a filter. But what can you do about it? You can look out for yourself when it comes to purchasing products.
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All Influencers Aren’t Sell-outs
Social media platforms and the internet are full of people advertising products. However, there are two types of people you’ll come across: those who are dying to make sales and will hype up a crappy product, and those who have genuine reviews to help you make an informed decision. It’s always essential to remember that there are real influencers out there.
Keep an eye out for what other people are saying. You may notice a lot of comments or Reddit posts about an influencer using filters to make a product look better or wearing fake eyelashes during a mascara review. You can’t really trust their word when it comes to reviews.
Research Products Yourself
Another great way to avoid buyer’s remorse is to remember that you can and should research a product thoroughly before making a purchase. Take the time to read Google reviews about a company.
Check out the website and social media platforms to see if there are other positive comments and reviews. Read the ingredient list to determine if a product will meet your skincare needs. Taking the time to research products before you buy them is always a great idea.
Most consumers are quicker to leave a negative review than a positive one because they want to save others from getting scammed or losing money, as they have done. A lack of positive reviews doesn’t necessarily mean a product won’t meet your expectations. However, hundreds of negative reviews is a red flag.
Stop Impulse Buying Products
Influencers are considered a vital component of any marketing campaign. This is an effective way to promote a product. That’s not a problem.
However, when you rush out to buy a product just because an influencer says to, you can easily wind up with a million products you don’t use. Your makeup collection will expire before you can use it all. Instead, follow people you trust and conduct thorough research.
Take the time to consider whether you need a product. Try participating in activities like Project Pan to reduce waste and promote sustainability.
If you have a problem with impulse buying, use the three-day rule. Wait three days to purchase the product and see if you still wish to keep it. By the time you get to three days, the impulsive side that wants you to purchase things is usually quieter so you’ll more than likely purchase a product that you’ll use.
Don’t Forget Your Values
Everyone has values regarding makeup products. You prefer to only buy from cruelty-free brands. You may only want to purchase from a brand that offers organic ingredients. After you see a product you want, take the time to check out the brand’s website to ensure their products align with your core values. This can help ensure your vanity is well-stocked with brands that share your values.
Recognize Marketing Hype
It’s important to understand the terms that the beauty industry uses. For example, everyone says they offer “clean” products. However, clean isn’t a regulated term. A company could simply offer talc-free products or ones without parabens, yet say they offer clean beauty products.
Many people assume that vegan and cruelty-free are the same thing. However, a company can be vegan or cruelty-free instead of both. Vegan means there are no animal-derived ingredients. You won’t find crushed beetles used as pigment or beeswax. However, if a company tests their vegan products on animals, they aren’t cruelty-free.
Cruelty-free means that a company never tests products on animals. If a company is certified cruelty-free, it also means that it never tests ingredients on animals, and neither do its suppliers. They do not sell products in countries where animal testing is required by law.
Authenticity Is Essential
Maintaining authenticity is essential in the beauty industry to ensure people end up with products they love, rather than wasting money. Taking the time to research products yourself before buying them is always a great idea. Explore the rest of the site for more informative content.
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