e.lf. Cosmetics is one of the most well-known beauty brands. They’re always on social media and you can trust them to have the latest trends. However, they’re also known as one of the most affordable beauty brands, which leads many people to wonder is e.l.f. Cosmetics a good brand?
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Affordable Doesn’t Mean Low-Quality
Years ago, opinions of makeup brands were based on the price point. You knew that drugstore foundation was subpar, and there was a risk it would make you look orange. Some people have clung to the outdated belief that you get what you pay for, but it is no longer accurate. Affordable doesn’t mean cheap and low-quality like it used to.
Skincare Infused
Today’s affordable brands bring more to the table than 90s drugstore brands. Makeup is skincare infused, ensuring you get one amazing benefits after another. You can easily find multi-tasking products that won’t break the bank.
Innovative Formulas
Many affordable brands offer new and improved formulas you’ll love. The makeup typically does what it advertises, whether that’s staying in place for hours or never looking chalky. Many formulas today can easily compete with luxury brands.
Higher Quality
Granted, there are plenty of affordable brands that are still low-quality. However, most drugstore brands are higher quality than what people remember from the 90s. Most people remember a time when you had to purchase luxury brands or expensive foundation to look good wearing it. Today, affordable brings offer a higher quality to ensure everyone can get the look they want regardless of their budget.
E.l.f. Cosmetics Ethics
e.l.f. is known for being one of the brands that offers higher quality makeup at low prices. However, it’s important to realize that a good cosmetics brand is about more than the latest trending lip products or low price point. Whether you think a beauty brand is a good brand may depend on its ethics.
Vegan Status
e.l.f. Cosmetics is a vegan brand. They don’t include animal ingredients in any of their products, making them a safe brand for anyone living a vegan lifestyle.
Cruelty-Free Status
e.l.f. is also certified cruelty-free. That means they do not work with manufacturers or suppliers that harm animals when making ingredients, and they never test on animals themselves. They also don’t sell products where animal testing is required by law.
Packaging
A large portion of e.l.f. products do still come in plastic packaging, but the brand continues to strive to be more eco-friendly. They’ve eliminated excess packaging, such as card inserts, to help reduce tons of waste. They aim for 100% of their paper cartons to be Forest Stewardship Council (FSC)-certified. The brand is also working towards more of their packaging being made from recycled materials or packaging that can be recycled.
Additionally, they are Fair Trade Certified. That means that over 85% of products are made in Fair Trade certified facilities.
Ingredients
Today, more than ever before, more people are worried about what the crazy words in the ingredient list mean. e.l.f. Cosmetics doesn’t include animal-derived ingredients in any products. You won’t find common ingredients, like beeswax, hiding on the ingredient list. They also excluded over 2500 ingredients that have been deemed harmful or may be harmful.
Product Selection
e.l.f. has changed the game with the comprehensive collection of products. You can easily find everything you need for makeup or skincare. There are products for specific skin types, including dry skin, and various types of each product available so you can find exactly what you need.
Inclusive Shade Ranges
e.l.f. includes shade ranges for almost every skin tone. You can easily find something to suit very light or deep skin tones, ensuring no one feels left out. There are also tones for various undertones, and a virtual try-on feature can help you get an idea as to whether a shade will suit you.
Wide Product Selection
They have one of the most comprehensive selections you’ll find in an affordable makeup brand. There are various formulas available, including liquid, cream, powder, putty, and more. There are numerous different lip products, eyeshadow variations, and more. You can easily get lost on the website, browsing through everything available.
Is e.l.f. A Good Brand?
Whether a brand is good is a bit subjective. It’s all about what you consider a good beauty brand. The products are effective, and do what they advertise. e.l.f. Cosmetics is vegan and cruelty-free. They’re also working towards being more sustainable.
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