E.l.f. Cosmetics remains one of the most popular brands. They’re affordable, and always have something to match the latest trends. However, it’s important to know where to shop if you’re just learning about the brand. Where can you buy e.l.f. Cosmetics? This comprehensive guide will help you find an affordable beauty brand.
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About e.l.f. Cosmetics
e.l.f. Cosmetics is well-known for its surprisingly high-quality makeup and skincare products at affordable prices. The brand was founded in 2004, when it released a line of a little over 20 products, and they were all priced at just $1.
Since then, the price point is a little higher than one dollar, but the goal remains the same: provide high-quality products at affordable prices.
Product Lineup
Today, e.l.f. offers something in every category, ensuring there’s something for everyone. You can easily find blush, bronzer, baked makeup, mineral makeup, and makeup tools. Travel-size versions are also available for many products. They always have the hottest seasonal products, from bronzer drops to everything you need to combat dry, Winter skin. E.l.f. offers makeup, makeup tools, skincare, bath products, and more.
Is e.l.f. Made In China?
Yes, a lot of e.l.f. products are made in China. They also source ingredients from other countries, such as Taiwan. However, they’ve worked to ensure their products and practices are ethical. The brand does not sell in China, where animal testing is required by law, and they are certified cruelty-free.
They are also fair trade certified, which means over 85% of e.l.f. products are manufactured in factories that are fair trade certified.
Vegan Status
E.l.f. Cosmetics is a 100% vegan brand, in addition to being cruelty-free. You can easily buy anything from their website and trust that it’s suitable for your vegan lifestyle. However, remember that brands can change over time, so it’s important to double-check for the vegan logo in case they update a formula so it’s not vegan and I miss it.
Where Can You Find e.l.f?
e.l.f. Cosmetics began in drugstores and Walmart, but you can find them almost anywhere now. Whether you want to include shopping in with your weekly errands or prefer online shopping, there’s an option for you. Another one of the reasons why people love this brand is because of its availability.
Drugstores
E.l.f. began as a drugstore brand, and you can still find it in most drugstores. They’ve expanded to include Walgreens and CVS in the store lineup, too. Other drugstores may have them, but your best bet is a Walgreens or CVS if you are searching for drugstores.
Dollar General
Dollar General has also recently been added to the list of stores that carry e.l.f. Cosmetics. Some stores now feature an endcap dedicated solely to the brand. However, it’s important to remember that this varies by location. Some stores have e.l.f. and some don’t. Check your local Dollar General the next time you’re shopping to see if it’s in stock near you.
Walmart
Walmart is one of the first stores to start carrying e.l.f. Cosmetics, and you can still find the brand in the beauty aisle. You’ll discover makeup brushes, eye products, foundation, setting spray, and more of the most popular e.l.f. products.
e.l.f. Website
The e.l.f. website is the best place to shop online for e.l.f. products. You’ll have access to the latest product drops. You can sign up to become a member for free, and accumulate points with every purchase. Then, you can trade in the points for free products or samples. Most people can enjoy free samples when spending a minimum amount on the website.
Is e.l.f. Sold At Sephora?
Unfortunately, Sephora doesn’t usually carry e.l.f. products. However, Ulta does typically have some in stock if you prefer shopping at beauty stores.
Amazon
You can also find a comprehensive lineup of products on Amazon if you want to enjoy next day shipping. e.l.f. is so affordable, you usually don’t have to worry about knock-offs being advertised as authentic, like you do with more expensive brands. The only downside is that you might not see the latest e.l.f. products like you do on the website.
e.l.f. Cosmetics
This brand is another one that has stood the test of time. They continue to make waves with every new release, and the putty products have become a staple on vanities everywhere. Check out the rest of the site to learn more about your favorite brands!
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