Keys Soulcare is a brand designed to nourish both your skin and soul. Effective ingredients help combat various skin issues, including dryness or premature aging. Makeup products are infused with nourishing ingredients to give you one hybrid product after another. As the years have passed, Keys Soulcare has continued to become more accessible.
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About The Brand
Keys Soulcare, founded by Alicia Keys, is a beauty and wellness line. It’s known for being more holistic than other brands. You’ll discover skincare, body care, cosmetics, and a few lifestyle products, like a candle.
Cruelty-Free Status
Keys Soulcare is verified as being cruelty-free by PETA. The brand does not conduct, nor does it permit, animal testing by itself or by its suppliers. The certification from PETA also indicates that the company does not sell products that require animal testing by law.
Vegan Status
Keys Soulcare is not a 100% vegan brand. Some of the products contain animal-derived ingredients, such as Manuka honey or beeswax. However, there are a few vegan products. It’s essential to read labels carefully when searching for vegan products. Keys Soulcare doesn’t try to hide the animal-derived ingredients from consumers or make false claims about being vegan, so you can easily find products to suit your lifestyle.
Sustainability
This brand has made several efforts to be more sustainable. It uses a Fair Trade Certified factory for production, ensuring ethical labor and transparency in the supply chain. Keys Soulcare also uses FSC paper for packaging to be more sustainable.
Where To Buy Keys Soulcare
Keys Soulcare continues to increase in popularity, and you can find them in various places online. You’ve got several options when it comes to shopping.
Official Website
Keys Soulcare has an official website where you can order products. It offers a complete product line, ensuring you can find exactly what you’re looking for. They do offer a great rewards program, too. However, they don’t always have deals and specials going on, and the website doesn’t state that they automatically give you free shipping with a minimum order amount.
This is the best option if you’re looking for the complete line of products.
Sephora And Ulta
Right now, the Keys Soulcare product line isn’t available in these beauty stores. A few stores may offer random products from the line, but this does depend on location. It’s best not to head to your local Sephora or Ulta hoping to find Keys Soulcare.
E.L.F. Beauty
E.L.F. Beauty is actually the parent company of Keys Soulcare. This brand partnered with Alicia Keys in 2020 to create and launch Keys Soulcare. Keys Soulcare is the brand they both collaborated on. While E.l.f. owns the brand, Alicia Keys does receive cash and stock royalties as the product is sold.
E.l.f. Cosmetics also owns W3LL People, Naturium, and has acquired Rhode. You can shop all of their brands, including Keys Soulcare, on the e.l.f. website.
Amazon
Amazon also has a complete line of Keys Soulcare products. You’ll enjoy faster shipping compared to other websites, and they have all of the Keys Soulcare products you’ll find on the brand’s website.
Check The Website
Always check the Keys Soulcare website before heading to a local store and hoping to find the brand. Previously, it was found in Ulta and Sephora. Internet searches still bring up old articles stating the brand is in these beauty stores, even though it’s not.
However, the Keys Soulcare website has been updated to state that the brand is available on the official website and Amazon. It no longer mentions Sephora or Ulta. That makes this a reliable way to figure out where you can buy this clean beauty brand.
Buying Keys Soulcare
Keys Soulcare is a more holistic beauty brand that focuses on overall wellness. A complete line of products ensures you have everything you need. The brand is readily available on the website or Amazon, but there aren’t a lot of stores that sell Keys Soulcare in-store.
You may be able to find it at Sephora or Ulta in the future, but as of 2025, it’s not on the shelves. You can check the website to discover where you can purchase some of the most popular products. Check out the rest of the site to learn more about your favorite brands!
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