Vegan beauty has become one of the most transformative movements in the cosmetics world. What started as a niche demand is now a global standard, as more people look for brands that align with cruelty-free and plant-based values. Among the many emerging skincare names, Dew of the Gods has drawn attention for its vibrant branding, playful personality, and spa-quality formulations designed for self-care enthusiasts. Is Dew of the Gods vegan?
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Understanding “Vegan” Skincare
Before diving into Dew of the Gods specifically, it’s important to define what “vegan” means when it comes to cosmetics. A vegan skincare product contains no animal-derived ingredients or byproducts. This includes obvious ingredients like beeswax, honey, and collagen, as well as less-known additives like lanolin (from sheep’s wool) or carmine (from crushed beetles used for red pigment).
However, a product being vegan does not automatically mean it is cruelty-free. A brand can use vegan ingredients but still test on animals. For this reason, most ethical shoppers seek both: vegan formulations and cruelty-free policies.
The Story Behind Dew of the Gods
Dew of the Gods was founded by Ryan Dubs, a creative force who sought to bring joy, self-expression, and empowerment to the skincare space. The brand launched with a mission centered on self-care as a ritual, not just about appearance, but about confidence, healing, and celebration.
The company’s aesthetic (colorful packaging, bold product names, and a fun, inclusive tone) has helped it stand out in a crowded skincare market. Yet beneath its lively branding lies a serious commitment to ethical production and clean formulation.
Dew of the Gods has positioned itself as a modern, mindful brand designed for consumers who care about what goes on their skin and what happens behind the scenes.
Is Dew of the Gods Vegan?
Yes, Dew of the Gods is a vegan brand. According to statements on their official website and verified retailer listings, all Dew of the Gods products are 100% vegan and cruelty-free.
This means that none of their skincare products contain animal-derived ingredients, and none of their formulas are tested on animals at any stage of development. The brand’s founder has emphasized that Dew of the Gods was created with kindness and inclusivity in mind, which extends naturally to ethical sourcing and vegan production.
Their vegan commitment is reflected across their full product range, including popular items like:
- The Fiji Facial Mask, made with mineral-rich clays and plant extracts
- The Under Eye Volumizing Collagen Pads, which use plant-based collagen alternatives
- The Milkshake Collagen Mask, featuring vegan proteins for firming and hydration
By choosing plant-powered alternatives to traditional animal-derived ingredients, Dew of the Gods demonstrates that luxury skincare can be both ethical and effective.
How Dew of the Gods Formulates Its Products
Vegan skincare isn’t just about what’s left out—it’s also about what’s put in. Dew of the Gods focuses on high-quality, plant-based actives that deliver visible results while staying gentle on the skin.
The brand often highlights ingredients such as:
- Plant collagen substitutes, derived from amino acids and botanical proteins that mimic the firming effects of traditional collagen.
- Vegan hyaluronic acid, which is bio-fermented rather than animal-derived, helping skin retain moisture naturally.
- Natural clays and minerals, used to detoxify and balance the skin without synthetic additives.
- Fruit enzymes and antioxidants, which brighten and protect the skin using natural sources like berries and citrus.
These ingredients are carefully chosen not only for performance but also for their alignment with Dew of the Gods’ cruelty-free, vegan values.
Is Dew of the Gods Cruelty-Free Too?
Yes, Dew of the Gods is also cruelty-free. The brand confirms that it does not test on animals, nor does it allow third-party testing at any stage of development or distribution.
They also avoid selling products in regions where animal testing is required by law. This ensures their cruelty-free stance remains uncompromised globally.
Dew of the Gods’ cruelty-free approach complements their vegan formulations perfectly, creating a brand that’s both compassionate and conscientious from start to finish.
Why Vegan Skincare Matters
Vegan beauty is about more than avoiding animal ingredients. It reflects a broader movement toward sustainability, compassion, and transparency. When you choose vegan skincare brands like Dew of the Gods, you’re supporting ethical sourcing and innovation that prioritizes both health and humanity.
Here’s why vegan skincare makes a difference:
- No harm to animals: Vegan products eliminate the need for animal exploitation or testing.
- Eco-friendly practices: Plant-based ingredients typically have a smaller environmental footprint than animal-derived ones.
- Gentler formulations: Many vegan ingredients are naturally rich in antioxidants, vitamins, and essential oils, which nourish rather than irritate the skin.
- Transparency: Vegan brands are often more open about their sourcing, manufacturing, and sustainability policies.
Dew of the Gods aligns with these values by prioritizing plant-based ingredients and compassionate manufacturing methods without sacrificing luxury or results.
Common Non-Vegan Ingredients to Avoid
To understand why Dew of the Gods’ vegan status is meaningful, it helps to know which ingredients typically make products non-vegan. Some common examples include:
- Beeswax: Used in balms and creams as a natural thickener.
- Carmine: A red pigment made from crushed insects.
- Lanolin: A waxy substance derived from sheep’s wool, often used in moisturizers.
- Collagen and elastin: Usually sourced from animal connective tissue.
- Keratin: Extracted from animal hair, horns, or feathers.
Dew of the Gods avoids all of these and instead uses synthetic or plant-based alternatives that perform just as effectively—proving that ethical skincare doesn’t mean compromising on quality.
Packaging and Sustainability
Another key element of Dew of the Gods’ philosophy is sustainability. Their packaging reflects the same mindfulness as their ingredients: colorful, recyclable, and designed to minimize waste wherever possible.
By choosing materials that can be repurposed or recycled, the brand helps reduce its environmental footprint. They also work with ethical suppliers who share their commitment to responsible production.
This eco-conscious approach complements their vegan values, reinforcing that true ethical beauty considers both animal welfare and environmental health.
Where to Buy Dew of the Gods
Dew of the Gods products are available through their official website, as well as reputable beauty retailers such as Ulta, Amazon, and Anthropologie.
When shopping, it’s always best to purchase directly from official sources to ensure product authenticity and up-to-date information on ingredients or formulations.
How Dew of the Gods Compares to Other Vegan Skincare Brands
While Dew of the Gods is a relatively young brand, it’s made a strong impression in the world of vegan beauty. Its approach blends luxury skincare performance with ethical innovation, something not all brands manage to achieve.
Unlike minimalist or clinical vegan brands, Dew of the Gods leans into creativity and joy. Its product names, textures, and vibrant visuals remind users that skincare can be both serious and fun. This combination of effectiveness, ethics, and self-expression sets it apart in a competitive market.
Final Thoughts
So, is Dew of the Gods vegan? Absolutely. Every product in their collection is free of animal-derived ingredients and developed without animal testing.
The brand represents a new era of conscious skincare. One that values kindness, creativity, and authenticity as much as it values results. With vegan and cruelty-free formulas, sustainable packaging, and a mission rooted in self-love, Dew of the Gods offers more than skincare; it offers a lifestyle centered on compassion and confidence.
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