Spring usually brings pastel shades that everyone finds soothing, from soft pinks to soothing baby blue. However, this Spring, the makeup trends have taken things up a notch to bring elements of romance, pops of personality, and new shades are trending in every makeup category. These beauty trends are guaranteed to help you slay all season long.
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Less Is More
This Spring, people are being more intentional than ever with their makeup choices, making it one of the biggest Spring makeup trends. People are taking the time to be adventerous, carefully curating looks that showcase their personality, whether that’s bold and daring or soft and feminine. It’s not all about pastel shades anymore. There are a few ways you can pull off the look.
We also see this in other beauty trends, including skincare. People are buying more sustainable products that don’t require purchasing the same product repeatedly but offer serious results. Red light masks, dry brushing instead of targeted treatments, and facial massagers are just a few of the beauty trends we’re seeing.
Take Something Off
Simply remove one item from your makeup look to wear less makeup. Perhaps you can wear a graphic eyeliner look, but that’s the only eye makeup you wear. A bold lip with no lip liner. A well-defined lip line without eye makeup.
This makeup trend not only sticks with the old fashion rule to make sure you don’t look overdone, but it also makes sure you never look like you’re wearing too much makeup.
No Mascra Trend
The no-mascara trend took off last year, and it’s still going strong. While falsies will always have a place in our hearts, and on lids, more people are donning natural lashes with no or minimal mascara. This trend pairs well with the no-makeup makeup look and not wearing as much makeup.
Personalizing Beauty Trends
Makeup trends aren’t the same as they used to be. It used to be that everyone would wear the same shade eyeshadow or have the same look to stay on trend. That’s not the case anymore. Today’s trends are all about making them suit your personality and preference. Take the trend, and make it work with your style and look instead of instantly jumping on board. It’s all about being mindful.
Pastels
Pastels are always a heavenly trend during Spring, and we see them re-appear in Spring makeup trends in 2025. Pastel beauty trends aren’t new, but there’s a few key upgrades this Spring. The primary difference we’re seeing is that it’s not just pastel eyeshadow this year.
Long-lasting pastel lip shades are a huge hit, and you can’t ignore pastel blush palettes. These pigments give you the perfect dose of color, work well for various skin tones, and can easily help you enjoy the rejuvenating feel of the season.
Cheek Kiss Blush Stick
Milani Beauty created the perfect blush stick to give you a touch of blush without making your cheeks too pigmented. This cheek stick helps bring a pastel makeup together without going overboard.
The stick formula is perfect for targeted application, ensuring you can easily apply it anywhere to keep up with the latest makeup trends. Infused with skincare ingredients like natural oils,it nourishes your skin while giving you a pop of color.
Why You’ll Love It
- Luminous finish
- Blendable
- Pop of color
- Cruelty-free
Unapproachable Beauty
Unapproachable beauty is the ideal trend for anyone who wants to look like they’re wearing makeup. This isn’t about retro-beauty trends with a bold red lip anymore. Instead, everything is flawless. Eyebrows are perfectly manicured. Dewy skin is everywhere. Lips are impeccable. It’s the combination of every Spring beauty trend rolled into one flawless, model-like appearance.
This is the one makeup trend where we see plenty of drama and sharply contoured edges. Cheekbones are chiseled to perfection. Eye makeup is dramatically exquisite. Lips are defined. It’s about using your makeup to feel more powerful than ever before.
Re-sculpt Contouring Powder
This contour powder from Haley’s Beauty is exactly what you need to get a sculpted finish. It provides the perfect base to create the unapproachable beauty look you’re after. Various shades are available to ensure there’s something for every skin tone. The creamy formula glides smoothly across the skin and blends to perfection.
Why You’ll Love It
- Soft matte finish
- Blends easily
- Buildable
- Blurring finish
Spring Finishes
Luminous skin is officieally out. Matte isn’t all the way out yet, but it’s on it’s way. Makeup finishes are all about a dewy complexion. Shimmer finishes are always great. Matte eyeshadow is still in style.
Blurred looks with an airbrushed finish are the hottest look right now. Velvet finishes are seen everywhere except eyeshadow, where we see more matte looks.
Monochromatic Makeup Looks
Monochromatic makeup looks are making the slow comeback we love. Search trends for monochromatic makeup looks are up, and we’re starting to see them on social media.
This makeup trend is simple yet gorgeous. All you need is a few versatile products to wear the same color on your eyes, lips, and cheeks. Some people are opting out of wearing the color on their cheeks to make sure they don’t look overdone.
E.L.F. Monochromatic Makeup Stick
This monochromatic makeup stick is the only thing you need to create the perfect Spring monochromatic look. The creamy formula glides on like a balm, blending seamlessly into the skin. It can easily be used on the lids, lips, and cheeks. The sheer wash of color is the perfect way to pull off this season’s trends.
Why You’ll Love It
- Inclusive shade range
- Affordable
- Portable
- Versatile
Strawberries
This seasonal fruit isn’t in season yet, but the beauty industry is not willing to wait. Strawberry lips or bitten lips continue to make us crazy with excitement. Strawberry makeup looks bring a romantic element to Spring beauty trends, providing the ultimate escapism for everyone.
Strawberries are even seen in skincare, and there are plenty of DIY recipes to help you enjoy the impressive beauty benefits of including this juicy fruit in your next face mask.
Spring Eye Makeup Trends
Brown Eyeshadow
Brown eyeshadow helps enhance the eyes and never looks like you’re wearing too much makeup. You can easily swipe a shadow crayon across your lid and head out the door to pull off this effortless makeup look.
On the other hand, there’s also plenty of room for personalization. Pair neutral brown shadows with plenty of eyeliner and thicker lashes to create a sultry look. Customize the brown shadow Spring makeup trend by bringing back the cut-crease or creating a smokey eye with your favorite shades. Brown is the ultimate neutral that looks great with almost everything.
Brown Mascara
Brown mascara offers strategic definition around the eyes without the intensity of black mascara. Brown mascara works well with every color of eyes and skin tone, making it one of the most versatile Spring makeup trends.
Makeup companies are struggling to keep up as the searches for brown mascara surge and they create their own formulas. It’s currently the most popular color of mascara.
Natural Almond Mascara (Brown)
Infused with natural almond oil, this brown mascara from Pretty Well Beauty is formulated to provide nourishment and color. It glides seamlessly across the lashes to deliver brown pigment without clumping your lashes together. The fine bristles carefully separate lashes with each coat to deliver a fluttering lash effect.
Why You’ll Love It
- Smudge-proof
- Water-resistant
- Three shades available
- Low irritation
Smudged Eyeliners
Smudges eyeliners complement Spring beauty trends that ditch harsh, precise lines, like cloud makeup and airbrushed skin. Pencil and gel eyeliners are best suited to this trend because they don’t dry quickly and can easily be smudged for a soft-focus finish.
Rimmel London Scandaleyes Gel Liner
The creamy gel formula glides smoothly across the lids to create the perfect un-defined liner look. It easily smudges out, and then dries to a long-lasting finish. You have to work on one eye at a time to ensure it doesn’t dry before you smudge it. Then, enjoy the waterproof, long-lasting finish.
Why You’ll Love It
- Travel-size available
- No tugging
- Easily smudges
- Long-lasting
One-Color Shadow Looks
Monotone lids are still a huge hit. This trend is simple yet effective. Simply swipe your favorite shade across your eyelids and set it in place. You can easily use a shadow crayon to simplify your makeup routine while staying on trend.
Twinkling Eye Crayons m2u-nyc
Twinkling Eye Crayons are available in all the shades you need to evoke your inner Spring goddess. You’ll discover twinkling pinks, blue, and the ever-popular pearl shade. Each crayon glides effortlessly across the lids. Infused with Vitamin E and jojoba oil, each swipe delivers nourishment as well as pigment.
Why You’ll Love It
- Colors match Spring makeup trends
- No tugging
- Pigmented
- Nourishing
Base Makeup Trends
Skincare Base
Skincare is quickly beocming the makeup base everyone is after. Today’s base makeup is more sheer, letting a natural complexion show through. Full coverage is slowly fading to the background as products like tinted moisturizer take center stage.
We’re seeing this Spring makeup trend for several reasons. People are working hard to correct imperfections, so they want their natural complexion to show through because they’re proud of it, as they should be.
There are a few ways to pull off this makeup look. Many people are opting for dewy primer with zero foundation. Some are mixing foundation with moisturizer to make it thinner, resulting in less coverage and an affordable way to stay on trend. Tinted moisturizer and foundation products that advertise a skin-like finish are huge beauty trends right now.
Airbrushed Finish
An airbrushed finish helps blur imperfections, minimizing pores for a filtered appearance. This is being called cloud makeup, and major makeup brands have specially formulated products to help you create the perfect cloud base. Primers help cool the skin and have a blurring effect to ensure you get the soft glow you’re after to pull off this makeup trend.
Complexion Perfecting Tinted Serum By Ogee Luxury Organics
If you can only by one product to get on board with this seasons makeup trends, it should be this one. The unique formula helps correct imperfections while delivering a skin-like finish to blue sharp edges. It provides a smooth base for face makeup but can also be used alone for a “no makeup” makeup look.
The breathable formula is lightweight, so you won’t feel like you’re wearing makeup. An inclusive shade range ensures everyone can purchase one. A little goes a long way, so you won’t have to worry about running out. Infused with certified organic ingredients, this skin tint nourishes your skin while giving you a flawless complexion.
Why You’ll Love It
- Certified organic
- Long-lasting
- Lightweight
- Nourishing
Cool Setting Powder
Cool-toned setting powders like purple and pink continue to reign supreme in the beauty industry, especially across social media platforms. Purple setting powder helps blur the skin, so it makes sense we’re seeing it now that cloud skin is huge. A few simple pats can also make smile lines disappear while sallow skin appears more youthful. Pink setting powder is coming in at a close second to shades of light purple.
Be careful with this trend, though. Cool setting powders tend to work best for people with cool undertones. Warm toned people should stick with setting powders that match their undertone. Always ensure that beauty trends match your personal style and undertones.
Spring Face Makeup Trends
Dewy Blush
Dewy makeup products are huge. They create a vibrant, healthy radiance everywhere, from TikTok to the red carpet. Some people are using up the rest of their matte formulas and putting a clear or shimmery product over them to enjoy the color and stay on trend. Lightweight liquid products are ideal for this trend.
Powder Makeup
Liquid makeup and matte products were the only ones people wore for quite awhile, but powder makeup is quickly making a comeback. Powder formulas are lightweight and can help create an airbrushed finish. They’re ideal for lightweight coverage to make it look like you’re not wearing makeup.
Balmy Contour
The harsh lines of contour are out, but that doesn’t mean contour isn’t one of the hottest beauty trends. Instead, people are using creamy contour products that have a balm-like finish to create soft contouring. This method provides gentle definition that has a softer appeal. That’s why we’re seeing a surge in popularity regarding contour sticks, like Ogee’s contouring sticks and ELFs cream contour palette.
Cream Contour Sticks By UNA Beauty
These creamy contour sticks are available in multiple shades to deliver the perfect soft contour. Infused with ingredients like jojoba oil and shea butter, every swipe delivers hydration and moisture. Build up the color for an unapproachable beauty chisel or blend it out more for a soft contour.
Why You’ll Love It
- Affordable
- Nourishing
- Lightweight
- Buildable
Magic Fit Creamy Bronzer And Highlighter Duo
This creamy bronzer melts into the skin for a natural appearance, making it the perfect complement to other Spring makeup trends. A unique formula slowly adjusts to your skin’s pH for a unique shade that fits you perfectly. Create dimension with the bronzer or add sparkle with the highlighter. The convenient compact makes it easy to apply with your fingers or a blender.
Why You’ll Love It
- Easy application
- Skin-adjusting technology
- Blends into the skin
- Buildable
Spring Lip Makeup Trends
Lip Balm
Lipstick is taking a backseat to products like tinted lip balm and butter this season. The right lipstick can help you pull off makeup trends like velvet lips, but that’s not the only beauty trend. More people are opting for a natural lip appearance or lack of lipstick.
Gloss Over Liner
We also see a lack of lipstick in this trend. Instead of wearing lipstick, color the lips with lip liner. Then, top it off with your favorite gloss or lip oil for a glossy finish. This look brings a levelof simplicity to lip looks while still giving you the look you desire. Make sure to soften the edges of your lip liner; harsh lines aren’t part of this trend.
Lip Tint
Lip tint offers the natural appearance everyone loves this season with the pop of color everyone wants. It offers a gorgeous hue, but you don’t need anything to define the lips, like a lip liner. Versatile lip tints can be used on lips and cheeks to create a gorgeous, uniform appearance. These are a must-have for monochromatic makeup looks.
Pink Lip Gloss
Pink lip gloss with a high-shine is having its moment, and we’re not mad. Bubblegum pink is paired with a monotone eyeshadow look to create a monochromatic pink dream. Every major brand has already formulated the perfect pink to help you pull off these beauty trends. Pink lip gloss can be used for various other makeup trends, including blurred lips, minimalist looks, unapproachable beauty, and more.
Maybelline Lifter Lip Gloss
Discover one amazing shade after another with Maybelline Lifter Lip Gloss. Every tube is infused with the perfect amount of pigment. Hyaluronic acid keeps the lips plump and hydrated. A sheer color can be used alone or as a topper over lip liner to create a minimalist routine that leaves your lips looking amazing.
Why You’ll Love It
- Various shades available
- Sheer color
- Hydrating
- Smooth application
Spring Skincare Trends
Facial Massagers
Facial massagers are making a massive comeback this year. People are interested in sustainable ideas that don’t require purchasing the same product repeatedly. Facial massages can help stimulate collagen growth for a naturally plumper, youthful complexion.
They can also help de-puff your face and smooth away fine lines and wrinkles. Beauty trends like facial massagers can help you get your desired skin and make other products more effective.
PMD Clean
PMD Clean is the ultimate face massager. Silicone bristles gently massage skincare ingredients to ensure they penetrate deep within the skin, maximizing effectiveness. The other side massages the face to naturally stimulate collagen production for a youthful appearance.
This doctor-developed tool is FDA-approved and HSA eligible. It reduces the appearance of fine lines and imperfections while taking your skincare routine to the next level.
Why You’ll Love It
- Money-back guarantee
- 20-year warranty
- Sonic-glow technology
- Anti-bacterial silicone
Gua Sha
Gua sha is another more sustainable beauty movement that’s seen everywhere, especially on social media. Consistency is key, and the results are impressive. This is one of the most popular ways to help depuff your face. Over several months, you may see smile lines slowly disappear.
Red Light Therapy
Red light therapy isn’t anything new, but it’s continuously increasing in popularity. More people are investing in sustainable skincare alternatives like red light lamps and red light masks to help naturally increase collagen production, get healthier skin, and prevent premature aging.
Some people are revamping their skincare routines completely and taking the less is more approach with beauty trends like red light therapy and facial massagers.
Spring Makeup And Beauty Trends
This season’s beauty trends include something for everyone! Love wearing makeup and want to show it off? Unapproachable beauty is the makeup trend you’re searching for. Tired of the way pastel eyeshadow shows up every year? Pick up some eyeshadow crayons to create one-color shadow looks. Love the soft, feminine look? Strawberry makeup is the sweet spot for you.
The main thing about this year is that it’s all about being mindful. Make sure trends complement your appearance and style. Take the time to practice mindful purchasing instead of overconsumption.
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