As 2025 takes hold with its array of crises, new looks, and gorgeous products, you’re bound to wonder what are the 2025 makeup trends. We’ve got all the beauty and makeup trends you need to know about, from all-over looks and the complete vibe to the simple eyeshadow looks poised to take the world by storm. Read on to learn everything you need to know to stay on trend throughout the coming year. If you’re a content creator, take notes.
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Over All Makeup Trends 2025
We’ll see some makeup trends 2025 that focus on one aspect, like the no-mascara trend, but others are a complete aesthetic. These are some of the aesthetics set to dominate the beauty world for the rest of the year.
Color Of The Year
Pantone released their color of the year a few days or so ago, and it’s Mocha Mousse. The chocolate-y brown has warm tones; we’re expected to see plenty of it this year. We’ll see this combined with a few other trends, like the continued 90’s comeback that involves brown lipstick. However, this might not be as popular as people think, even though it’s allegedly the color of the year.
Purple is the real color of the year. We already see this as purple blush continues to trend, and we’re expected to see lilac in everything this year, from eyeshadow to setting powder. Makeup and beauty brands are already altering palettes to include purple, and everyone loves the gorgeous shades.
Orange, peach, and pink will be huge 2025 makeup trends. We’ll see pastel versions in Spring palettes and vibrant shades alongside the never-changing turquoise in Summer palettes. A few trends are already emerging to capture these shades, such as bubblegum pink lipstick, which will capture everyone this year.
Old neutrals are out; greige is in. Greige is a cross between beige and grey, creating a grey shade with warm undertones. It’s crucial to note that this shade usually has warm undertones. If you need cool undertones, opt for light shades of grey as your neutral this year.
Cherry is set to be the “it” thing regarding makeup trends this year. We’ll see cherry shades in every form of makeup, including cheek tint, eyeshadow, and more. Monochrome cherry looks will have their moment, too. Cherry will be available in various shades, including black cherry. It’s more than a makeup look; this will be a vibe.
Glitter Is Back
Glitter continues to make a massive comeback, with products like E.L.F’s liquid glitter shadows flying off the shelves. However, we aren’t going to see massive flecks of glitter everywhere. Instead, glitter makeup trends will have more minor flecks to create radiance without blinding everyone in the room.
Our Pick
E.L.F. Cosmetics Liquid Glitter Eyeshadow
This liquid glitter eyeshadow is the only glitter eyeshadow you’ll need. One quick swipe delivers serious pigment, it dries smoothly, and lasts all day. There’s enough pigment and glitter you can easily use it for a one-color eyeshadow look.
Cherry Vibe
Tomato had its moment, and the tomato girl was a vibe, but that was last year. This year, it’s all about the cherry girl. Cherry makeup, cherry blush, and adorable cherry decals. Black cherry will replace burgundy, and we’ll see cherry skincare products we never knew existed.
90’s Comeback Continues
The 90’s comeback has been subtle for around ten years, showing no signs of slowing down when it comes to 2025 makeup trends. This year, we’ll see a few popular things from the 90’s, like brown lipstick and dusty rose blush. The 90’s comeback goes flawlessly alongside 90’s fashion trends we’ve seen, like flared jeans.
Minimalist Makeup Continues
Minimalist makeup was behind the no-mascara trend, which is still trending and will continue throughout the year. Minimalist makeup trends 2025 will be about less is more. The no-mascara look will continue. Cheek tint replaces bright blush shades, and a quick swipe of an eyeshadow topper is all that’s necessary. Instead of foundation, opt for BB cream or a tinted moisturizer.
80’s Boldness
We’ll see more of the bold looks we saw make a splash in the 80’s throughout the year. We already see this in the glitter trend, but it doesn’t stop there. Holographic shine takes hold; we’ll see it on eyes and cheeks more than anything. Graphic eyeliner and colored mascara are the way to let your personality shine through this year.
Doll Makeup
Envision a pale porcelain doll when you think of doll makeup. It’s satin skin with subtle radiance instead of too much shine. Pink or red lips and a spot of blush on the cheeks help almost finish the look. A light dusting of mascara or fluttering lashes and big eyes helps give you the doll makeup look you want.
Lilac Products
Alongside the purple color of the year, we’ll see lilac take center stage in makeup trends for 2025. Lilac will be seen to help give people a purple product that isn’t too dark, warm-toned, or in their faces. This pastel won’t be reserved for Spring products this year.
After lilac makes a splash in the makeup industry, it will spill over into the skincare industry thanks to its subtle fragrance and exceptional benefits.
Our Picks
I’M MEME Korean Pressed Powder
Y3K Aesthetic
The Y3K aesthetic isn’t as big this year regarding makeup trends, but it’s not completely gone yet. Use metallic eyeliner and holographic shine for a futuristic look that’s guaranteed to turn heads. You can pair this with other trends like dramatic lip liner or shades of purple and brown to look more fashionable.
Asian Beauty
Asian beauty had its moment and seemed to take a backseat to other trends. This year, it’s back at the forefront of beauty everything. K-Beauty will continue to be huge, and Asian trends will make their way worldwide.
We’ve already seen this with the cloud makeup trend and blurred lips, which started in Asia. Ethereal makeup, set to make its way through the Western beauty world, is already seen throughout Red Note. If you want to stay ahead on some of the makeup trends we’ll see, check out the beauty trends in China.
Velvet Everything
Luminous everything is out; velvet everything is in. Velvet or satin foundation looks with lighter coverage will slowly replace full-coverage, and velvet lip kits are a must-have for 2025. We’ll see this combined with other trends, like velvet cherry lip products.
Eye Makeup And Eyeshadow Trends 2025
For months, people have been under the impression eyeshadow is dead. Eyeshadow isn’t dead, nor will it be anytime soon. Instead, there are a few twists in the eyeshadow trends of 2025 you need to know.
One-Color Shadow Looks
Four color cut creases are out this year. The most complicated eyeshadow looks get in 2025 will be a smokey eye. It’s time to break out your smudger again. One color eyeshadow looks are huge, and will be throughout the year. All you need is a great shadow stick.
Mascara Isn’t Dead…Yet
The no-mascara trend took everyone by surprise last year, and it will continue throughout 2025. Anyone still wearing mascara will opt for lighter, more natural looks and products infused with great ingredients.
Icy Eyeshadow
Icy eyeshadow was seen all Winter long, which makes sense because it goes flawlessly with the icy vibes of winter. However, it won’t fade away when the weather warms up. We’ll see icy eyeshadow and frosted everything, including frosted lips, in this year’s makeup trends.
Our Picks
Julep Shadow Stick
Julep cream-to-powder shadow sticks are the ideal way to create one-color eyeshadow looks. You’ll find them in matte, shimmer, and glitter shades to ensure you can get the look you want. They’re easy to apply, packed with good-for-your-skin ingredients, and dry to a smooth powder finish.
FOCALLURE Chameleon Cream Eyeshadow
The smooth formula glides seamlessly across the lids to deliver intense pigment. In love with the holographic trend? This icy eyeshadow has all the color-shifting you’ll need to pull it off. Enjoying it is as easy as swiping the color across your lids and walking outside.
Blush Trends 2025
Blush had its big moment last year, and it hasn’t stopped shining since. Everyone was having so much fun that people started to wonder what was going on with the blush blindness movement. Thankfully, everyone will get to have even more fun this year. Blush is not going out of style.
Purple Blush
We’ll continue to see brilliant and bold blush looks, but it’ll be more purple than pink. Pink and coral blush are still hot, but purple dominates the industry this year. We’ll see those same beautiful looks in soothing new shades with a shimmer finish. This theme will be seen in various makeup trends throughout 2025.
Blush Placement
The color of the bush isn’t the only thing changing this year; where you apply blush is taking a turn. Instead of along your cheek for a natural blush, you should apply blush slightly higher where the sun naturally hits, almost under your eyes.
Lip Trends 2025
The 2025 lip trends are as fun as the rest of the trends, and these colors and looks pair flawlessly with all the makeup trends of 2025. Some looks stay throughout the year, and some are already saying goodbye.
Cherry Red Lipstick Stays
Cherry red lipstick made a huge appearance in the final months of 2024, and it’s staying throughout 2025 thanks to the cherry girl vibe. We’ll see more black cherry and dark red looks as Winter continues. As the season warms up, bright cherry lips will take hold of the beauty industry.
Blurred Lips
Blurred lips flawlessly complement cloud makeup trends and skin. Blurred lips have an undefined edge that helps your look blur together for a soft focus finish. To get the look, smudge out your lip color with a Q-tip. Avoid quick-drying finishes for this one to ensure you don’t run out of time to smudge it out.
Dramatic 90’s Liner
Part of the Bratz makeup look is here to stay for another year: dramatic 90’s liner. Overline your lips, use a different color than your lipstick, and make them defined. Your lip liner should clearly look like you’re wearing lip liner.
Bubblegum Pink Lips
Bubblegum pink is slowly taking over super-light pink lips. Bubblegum pink lips can be worn any way you’d like, whether with a blurred lip look or with dramatic liner. It’s not about how you wear bubblegum pink; it’s the fact you’re wearing bubblegum pink.
Glossy But Natural
Glossy but natural lips can be worn with any makeup trends, alone, or as part of a minimalist makeup look. Simply swipe some clear gloss over your lips and call it a day. If you’re tired of multi-step makeup routines, this is the trend you need to stick to to give yourself a much-needed break.
Concealer Lips
Have you seen the flesh-colored lipsticks? That’s right; it’s going to be a trend. Concealer lips are lips that look like you swiped concealer over them for an all-over color for your face. It’s like the nude lip with a delirious vision vibe. This is going to be the “wtf” makeup trend of the year.
Contour Trends 2025
Contouring had a massive moment when it shook up the industry, and people realized you could make your face look a different shape. Now, it’s not as big. If you love it, go for it. If you don’t, nobody cares anymore. If you’re still interested, there are a few shifts in the contour category.
Soft Contouring
Contouring in 2025 isn’t about chiseled features anymore. Instead, it’s all about soft contouring. Contour the parts of your face that you want with a lighter hand and lighter shade to ensure you get the soft-focus look instead of the chiseled one.
Quick And Easy Products
Beauty and makeup trends 2025 are all about simplifying routines, which applies to contour products. People want quick and easy products to use instead of multi-step routines. They also don’t like palettes full of shades they won’t use. Contour sticks and gel contour products are where it’s at this year.
Other Makeup Trends 2025
There are several other makeup trends, and you’ll love some of them. We see old makeup products returning, trends to substitute other trends so there’s something for everyone and a new base.
Highlighter Is Back
Highlighter never really left for some people, and you’ll be glad you didn’t toss it this year. Highlighter will replace blush in some people, but worn higher than usual just like blush. We’ll see more shimmer highlighters and plenty of glitter.
Substituting Glitter With Shimmer
Glitter isn’t for everyone, but that’s okay; shimmer will be as big as glitter this year regarding makeup trends, so you don’t miss out. Baked blush in neutral tones with shimmer can help you get radiance without glitter. Shimmer highlighters, glosses, and lip oils will be huge all year.
Our Pick
Laura Geller Baked Highlighter
The baked formula glides smoothly across the skin for weightless shimmer. There’s no flecks of glitter or holographic shine, making this the ideal way to add radiance to your complexion. It’s buildable, blendable, and doesn’t settle into fine lines or wrinkles.
Satin Skin Replaces Luminous Skin
Luminous, glowing, so bright it blinds you, skin is out. However, we’re not back to matte yet. Instead, this year is all about velvet or satin skin. Radiant tinted moisturizer has managed to strike the perfect balance to help you get the look.
Heavy Summer Bronzer
We’ll see more glowing this summer than ever, but it won’t be luminous skin. Instead, everyone will be wearing plenty of bronzer. It’ll start with people saying “why is everyone wearing so much bronzer” like they did with blush last year. Within a few weeks, everyone will be wearing too much bronzer, and it’ll be gorgeous.
Skincare Trends 2025
Skincare saw quite a few changes in recent years as people began learning more about ingredients, how their diet impacts their skin, and started making more sustainable choices. No one wants to spend $200 on a cream if they can simply eliminate lactose from their diet. Some trends will stay throughout the year.
Red Light Therapy
Red light therapy saw a massive increase in popularity last year. Red light masks and lamps helped people ensure their circadian rhythm was on point while offering anti-aging benefits. More people will start using red light therapy to replace skincare products and prevent premature aging.
Body Care Is Skincare
Body care has become skincare in recent years. The trend will continue as more people treat their entire bodies like we do the skin on our faces. We’ll see more specialized products for skin conditions that usually impact the body, like eczema, and body care will continue to be a staple in everyone’s routine.
More Natural, Sustainable Methods
People began using more sustainable methods instead of products, and that will continue to gain speed throughout the year. Red light therapy, techniques like dry brushing, and forgotten favorites like gua sha stones will take center stage as people search for ways to combat problems without buying a lot of products.
Scalp Care Is In The Skincare Category
For years, people treated scalp care as hair care. Anything for your scalp was in the hair care category. Now, scalp care is in the skincare category, and it will stay there. People will address scalp issues like dandruff with products like scalp brushes instead of buying the first shampoo they see. Instead, we’ll see a more thoughtful, personalized approach to scalp care.
Hair Trends 2025
Trends don’t stop at makeup trends when it comes to 2025 trends. The hair category has a few trends you need to know about. Pastel colors and platinum blonde hair are still a great way to express your personality or make you feel hot, but they aren’t trending like they used to.
Chocolate Brown Color
This is where we’ll see the “color of the year” all year instead of in the makeup trends category. Chocolate brown hair provides the versatility that everyone loves, and it will be the most popular color of the year. If you already have chocolate brown hair, that’s awesome. If not, consider whether it would look great on you.
Natural Hair Color
Natural hair colors are key in 2025. Chocolate brown hair can offer that, but you’re not stuck with it if it’s not flattering. Natural colors like natural blonde, dirty blonde, and natural red hair are all huge going into 2025 and will continue to be throughout the year.
Hair Gloss
Shiny hair is healthy hair. Introducing hair gloss! The secret to getting shiny hair overnight. You can quickly head to the salon for a hair gloss treatment, pick up some products to do it yourself, or learn how to make your hair shiny at home by adding a hair mask to your routine. Shiny hair is in for the rest of the year, regardless of how you do it.
Get the look instantly with this shine serum!
Makeup And Beauty Shopping Trends 2025
Makeup trends 2025 aren’t just about buying the right shade of lip gloss anymore. Today, they’re about what you’re buying, why you’re buying it, and who you’re buying it from. Pay attention to these trends that we’ve already seen, and will see, throughout 2025.
Ethical Purchases
People continue to cancel or purchase from brands based on their ethics. Cruelty-free brands have become the norm. More brands are trying to meet consumer demand with recyclable packaging, sustainable ingredients, and vegan options. Brands will have to fall in line this year or risk getting left behind.
Makeup/Skincare Hybrids
People don’t just want products that look good on them; they want products that can be good for them. Makeup/skincare hybrid products will continue to dominate the industry as more people search for ways to nourish their skin and cut back on the number of products they purchase.
Overconsumption Is Dead And Dying
Overconsumption is either dead or dying, including in the beauty industry and regarding makeup trends. We’ve seen the look of disgust people give celebrities for their overconsumption and waste. It won’t be long before influencers get the same look for their Sephora and Shein hauls.
This year is all about using what you’ve got. More people will continue to participate in Project Pan and try to use their old products whenever possible. This is partially because we can’t afford a billion products; it’s partially an ethical choice to help reduce waste and the impact it has on the planet.
Societal Change
As Pluto remains in Aquarius for years, we’ll see more societal change than ever before, which will show up in the beauty industry and makeup trends. People will lean towards brands making a change and start researching who owns companies to ensure they support them. This year, we’ll see more thoughtful, mindful purchases than Sephora splurges. Get ready for those shop your stash videos!
What Else You Need To Know
You need to know a few more things to ensure you’re on trend as we sail through 2025. Take the time to learn about skincare ingredients, like the best ingredients to address redness, to ensure you’re buying products that suit your needs. Go through your stash to see what you have leftover you can use for this year’s makeup trends before rushing to Ulta.
Is Blush Blindness Still A Thing?
Yes, the alleged blush blindness is still here. This will fade away for some people, but it will take a turn for others. Those who continue to use plenty of blush will wind up wearing purple and holographic makeup instead of the bold shades of pink we saw last year.
Simplified Routines Are The Thing
People are done with 12-step skincare routines packed with products they don’t need or want. We’re stressed. No one wants to stress about makeup and skincare this year, and they won’t. Instead, simplified routines are the thing of the year. Multi-tasking products produce the same results in half the steps, and they will be huge in the makeup and skincare industry.
Redefining Beauty
Younger generations continue to redefine beauty as they focus on showcasing their personality with new ideas and plenty of sparkle. Neon eyeliner looks will help bring that out in people. We’ll see more rhinestones, glitter, and a combination of trends. For example, cherry rhinestones.
Stay On Trend With Shimmer
We’ll see more shimmer than ever before in 2025. It’s the perfect way to stay on trend if you don’t like glitter makeup trends. Shimmer eyeshadow toppers, shadows with a shimmer finish, radiant highlighters, shimmery bronzer, etc.
Cloud Skin And Makeup
Cloud skin is going to the next level in 2025 with cloud makeup. Combine trends like cloud skin, blurred lips, and satin or velvet skin for a softer look. Remember, the goal is always to have a soft focused finish for a cloud makeup look.
Customized Everything
As more people search for ways to use what they have available, they will start searching for customizable products that help them eliminate waste. Brands that let you customize makeup you already have or create custom palettes will be huge this year. Skincare brands that provide a customized solution will shine all year.
Project Pan
Project Pan isn’t going to leave anytime soon. Project Pan is when you use all your makeup until you reach the pan. This helps people reduce waste and save money. It’s more affordable and ethical, making it a shoo-in for this year’s trends.
Wasteful spending is out; using what you have is in. Start exploring ways to use what you already have, mix products, and more to stay on trend this year.
Check out the rest of the blog for more tips and tricks!
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