Pacifica is quickly becoming a popular beauty brand. They’ve grown from a small fragrance company to a beauty powerhouse over the years. Pacifica is known for providing cruelty-free, vegan products at affordable prices. However, many people are left wandering is Pacifica a good brand?

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The History Behind Pacifica

Pacifica was founded by Brook Harvey-Taylor in 1996. The company began as a fragrance company. Taylor combined her vision and love for essential oils to create seven unique scents that were sold at the local market and Grateful Dead concerts.

The market for unique scents was small, but Brook later incorporated the scents into candles, which was another one of the earliest products.

The brand slowly began to expand into the beauty world with cosmetics and skincare. This brand was one of the first brands to offer vegan and cruelty-free products. It truly pioneered the way for other brands, like e.l.f. Cosmetics, to do the same.

Pacifica offered this at an accessible price point. It had catchy or trendy products, including seasonal lines. The brand quickly began to see more success, and featured a re-launch of their fragrance line a few years later with massive success.

Ethics

When it comes to is Pacifica a good brand, the answer is always subjective. What one person may think is a good brand, another may think is a horrible brand. Always consider what makes a brand a great brand to you, like whether ethical values matter.

Vegan Status

The brand offers a wide range of skincare, sunscreen, hair care, makeup, and more, and it’s all vegan. The brand has been vegan since its founding in 1996.

Cruelty-Free Status

Pacifica has also claimed to be cruelty-free since it began in 1996. The brand is certified as cruelty-free by PETA, so you can trust that there is no animal testing at any stage of production. They also don’t sell products where animal testing is required by law.

Sustainability

Pacifica strives to be more sustainable. Packaging is made from post-consumer recycled plastic to reduce harm to the planet. Outer cartons are made from sustainably sourced paper certified by the Forest Stewardship Council™.

Ingredients

Pacifica tends to follow the standard regulations of Compassionate Standards, which extends to the ingredients found in Pacifica products. Ingredients are backed by science and intentional. You’ll also discover that over 1800 ingredients are never used because they are bad for people or the planet.

Accessible Pricing

Pacifica offers all of this at a reasonable price. You can easily find vegan shampoo for around $11 or an eyeshadow palette for around $17. It’s not as cheap as every drugstore brands, but it’s still more affordable than luxury brands.

Product Range

What began as a small fragrance line has blown up into the one-stop shop every beauty lover needs to know about. They offer a wide range of products to cater to almost everyone.

• Skincare: Cleansers, serums, moisturizers, and masks designed with botanicals, antioxidants, and gentle actives. Popular picks include the Glow Baby serum and the Kale Detox cleanser.
• Makeup: Foundations, mascaras, eyeshadows, lipsticks, and more. Pacifica’s Alight Clean Foundation, for instance, has earned praise for its medium coverage and natural finish.
• Hair care: Shampoos, conditioners, and treatments often infused with plant extracts and designed for different hair concerns.
• Body care: Body butters, scrubs, and washes in signature scents like coconut, vanilla, and rose.
• Fragrances: The brand’s original passion still thrives through perfumes and mists, many of which have cult followings.

You can easily find all of this and more through Pacifica. The online shopping platform lets you easily filter products according to scent, concern, hair or skin type, etc.

Where To Buy Pacifica Beauty

Pacifica Beauty is available in a wide range of stores. You can easily find them on online marketplaces, like Amazon, as well as other stores, such as Walmart, Ulta, or Target. Some drugstores, like Walgreens, may carry Pacifica.

For access to the latest products and to view the complete product line, we recommend shopping on the Pacifica website.

Always Read Reviews

Reviews always take the time to read honest product reviews, such as the reviews on the website. Pacifica has a ton of positive reviews, I’ve loved the products I’ve tried, and certain products, like the Glow Baby Serum, are consistently popular.

However, there are a few products that consistently receive negative reviews; you might want to avoid them. Read reviews and use your best judgment. You can read reviews and shop on Pacifica.com.

Check out the rest of the site to learn more about your favorite brands!

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