In recent years, the beauty industry has witnessed a significant shift towards ethical practices, with consumers increasingly prioritizing cruelty-free products. CoverGirl, a longstanding name in the cosmetics industry, has made notable strides in this direction. In 2018, CoverGirl achieved Leaping Bunny certification from Cruelty Free International, marking a significant milestone in its commitment to cruelty-free practices.
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Understanding Cruelty-Free Certification
The term “cruelty-free” signifies that a brand does not test its products or ingredients on animals. Leaping Bunny certification, awarded by Cruelty Free International, is considered the gold standard in cruelty-free certification. This certification ensures that a brand has undergone rigorous audits to verify that neither the brand nor its suppliers engage in animal testing.
This also means the brand does not sell products where animal testing is required by law. You can rest assured that there is no animal testing, including on the finished product.
CoverGirl’s Commitment to Cruelty-Free Practices
CoverGirl’s journey towards cruelty-free status began with its acquisition by Coty, Inc. in 2016. Recognizing the growing consumer demand for ethical products, Coty initiated efforts to align its brands with cruelty-free standards. CoverGirl became the first global brand under Coty to receive Leaping Bunny certification in 2018.
According to CoverGirl’s official statement, the Leaping Bunny approval means that the brand is cruelty-free across all its cosmetic products, everywhere they are sold. This certification involved a thorough audit of CoverGirl’s global supply chain, ensuring that all products and ingredients comply with cruelty-free criteria.
The Role of Coty in CoverGirl’s Cruelty-Free Status
While CoverGirl has achieved Leaping Bunny certification, it’s important to note that its parent company, Coty, owns other brands that may not adhere to the same cruelty-free standards.
However, Coty has expressed a commitment to ending animal testing across the beauty industry. The company has partnered with Cruelty Free International to expand the number of its brands that are Leaping Bunny certified, including Rimmel, Risqué, and Monange.
This commitment reflects a broader industry trend towards ethical practices, with major players recognizing the importance of cruelty-free products to consumers.
Consumer Considerations
For consumers prioritizing cruelty-free products, CoverGirl offers a range of options that align with ethical standards. The Clean Fresh line, launched in 2020, is a notable example. This line is formulated without harmful ingredients like talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates. It includes products such as Skin Milk Foundation, Cream Blush, Cooling Glow Stick, and Lip Oil, all of which are vegan and cruelty-free.
Additionally, CoverGirl’s commitment to cruelty-free practices is reflected in its product labeling. Products bearing the Leaping Bunny logo have undergone rigorous certification processes, providing consumers with assurance of the brand’s ethical standards.
Conclusion
CoverGirl’s achievement of Leaping Bunny certification underscores its commitment to cruelty-free practices in the cosmetics industry. While its parent company, Coty, owns other brands that may not adhere to the same standards, CoverGirl’s actions demonstrate that ethical considerations are increasingly influencing product development and consumer choices.
For consumers seeking cruelty-free beauty products, CoverGirl offers a range of options that align with these values. They also offer a wide selection of vegan options. Although the brand is not 100% vegan, you can easily find plenty of makeup products to establish a vegan makeup routine.
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